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Viktor & Rolf for H&M
LABEL NAMES: Viktor & Rolf, H&M
TYPES OF GARMENTS: The Viktor & Rolf collection, displayed separately at H&M stores, contains a complete wardrobe of tailored pieces, casual pieces and party clothes. Tuxedos for men and women, cocktail dresses and sweatshirts and jeans.
Source: http://www.hm.com/it/investorrelations/pressreleases/__prfinance.nhtml?pressreleaseid=230663 accessed 21/08/2010
There are perfect everyday pieces like jeans, tops, knits, jackets and coats. The collection also includes evening looks such as a well tailored tuxedo for men and chic cocktail dresses and a soon to be coveted wedding dress for women. In addition there are men’s and women’s accessories and underwear ranges.
Source: http://www.nitrolicious.com/blog/2006/10/30/viktor-rolf-for-hm-collection/ accessed 21/08/2010
COLOUR PALETTE: Colours are rich forest green, raspberry red, black, nude and grey for ladies, and black, dark green, grey, and off white for men.
FABRICS: Materials are pure wool or cotton for tailored pieces, wool or silk for dresses, wool or angora for knitwear and cotton for sweatshirts and jeans.
FABRIC MANIPULATIONS: heart and arrow motif. The women’s wear collection features the heart, the men’s wear collection the arrow, and both graphic elements are used in a variation of techniques: embroidery, placed print and patchwork.
STYLES OF GARMENTS: The look is modern couture meet deluxe sportswear. The love-themed collection is heavily dominated by the label's trademark heart motifs, elegant tailoring, and Victorian details like high buttons and big bows.
PRICE POINTS:
Price examples women:
Silk satin dress: €79.90
Jeans: €59.90
Tuxedo blazer: €79.90
Tuxedo trousers: €49.90
Sweatshirt: €39.90
Shoes: €79.90
Price examples men:
Cotton shirt: €39.90
Jeans: €49.90
Tuxedo: €199
Sweatshirt: €39.90
Brogue shoes: €99
PROMOTION: In store, online website.
STOCKISTS: Selected H&M stores, online store.
WHO IS THE CONSUMER: Young Adults. Woman & Men.
WOMEN’S COLLECTION
Buttons, patches, pockets, prints and patterns shaped as hearts characterize the women’s part of the collection.
Styles: tuxedo, pea coat and trench coat, down ski jacket, classic trousers and jeans, a white cotton shirt with pin tucks, feminine silk crepe blouses with ruffles or pin tucks, silk georgette bow top, skirts in wool crepe and silk and a heart sweatshirt.
Knitwear: angora bow jumpers, bow satin cardigans.
Eveningwear: couture inspired dresses with ruffles, draping and bows.
Lingerie: femme fatale silk satin bras and knickers with bows, a camisole and a kimono dressing gown, soft cotton bras and knickers with bows as well as a tank top.
Wedding: silk duchesse wedding dress.
Accessories: two pair of high heel shoes in suede, a silk scarf.
Colours: black, forest green, grey, nude, off white and raspberry red.
Price examples women: Silk satin dress: €79.90, Trench coat: €99, Wool trousers: €49.90, Angora jumper: €49.90, Shoes: €79.90, Wedding dress: €298.
MEN’S COLLECTION
For men, arrows are incorporated into the collection as embroideries, placed print and patchwork.
Styles: shirts, pea coat and trench coat, wool and corduroy trousers and cotton
sweatshirt.
Knitwear: argyle sweater.
Eveningwear: tuxedo, denim blazer, checked blazer.
Underwear: cotton jersey boxer shorts, briefs and tank tops with bows or woven cotton boxer shorts and a classic pyjama.
Accessories: trainers, brogue shoes, spectacles, bow tie, silk socks.
Colours: black, dark green, raspberry red, grey and off white.
Price examples men: Cotton shirt: €39.90, Sweatshirt: €39.90, Jeans €49.90, Trench coat: €149, Trainers: €79.90, Tuxedo: €199.
Source: http://www.nitrolicious.com/blog/2006/10/30/viktor-rolf-for-hm-collection/ accessed 21/08/2010